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| Dear “Asking” Colleague, Asking for money face-to-face is the most effective way to bring in support for your program. In this issue of On-the-Go eTA you will learn how to prepare yourself and others to ask for a major gift. Read below to learn about:
Also included is a downloadable Visit Planning Grid to use with your volunteers when it is time to make a face-to-face ask for money.
Do you have questions about face-to-face asking? Solicitation Attitude Adjustment When it comes to talking about money, many of us learned it was a taboo subject. People get uncomfortable when it comes time to ask someone face-to-face if they will give money to support a program’s needs. Use the following concepts to help you model a confident solicitation attitude for your volunteer leaders. Remember, that asking face-to-face on behalf of
Volunteers are critical partners on the fundraising call since they are usually peers to the prospect. Volunteer presence also lends additional credibility since they have nothing to gain from the solicitation. Paid staff making the call without volunteers can be perceived as presenting a conflict of interest and may be less successful in reaching the solicitation goal.
Click here to discover the qualities that make an ideal volunteer solicitor. The 15 Most Common Errors Made in Soliciting a Major Gift Face-to-Face Sometimes people, when they are nervous, think that if they just keep talking, something they say will be the right thing. It just isn’t so. Here are 15 solicitation errors to avoid so you can make the most successful solicitation possible.
Adapted from The Public Management Institute (Conrad, 1978) Careful pre-planning before a visit will make you and your volunteers more comfortable making a face-to face ask and will result in better results. Click here to download a Visit Planning Grid to use with your fundraising volunteer before you actually make a visit. Let us know Do you have insights to share about asking for funds face-to-face? Contact us at LEADline@CampaignConsultation.com (LEADline is a service of Campaign Consultation, Inc., a national provider of training and technical assistance for the Corporation for National and Community Service.) We would be happy to answer questions or to give you more support. Thank you for your interest in On-The-Go eTA. We encourage you to send this and other issues of OTG eTA to friends and colleagues who would benefit from the information. Also, if you’re on information-overload, you may request email removal. Otherwise OTG e-TA will be back soon with another edition.
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Details from above: The ideal volunteer solicitor… (cont.) •
Donates multiple personal gifts and increases annual giving level
each year
National ASK (Awareness, Skills, Knowledge) to Sustain Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 1998, 2002 Resources Now! National Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 2006. Support Center for Nonprofit Management at http://www.supportctr.org
Learning Products and Services
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us GIZMOs:
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Chronicle of Philanthropy: Workshops/Clinics:
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Courses/Webinars:
Available through the Resource Center, Click Here
Let us know by contacting us through LEADline@CampaignConsultation.com
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