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Dear “Diversity” Colleague,
By
mid-century, current “minority” populations are projected
to make up more than 50% of the United States. This issue on Raising
Funds in Diverse Communities is available to help you maximize the
resources that diverse communities bring to social-profit initiatives.
Be sure to access the fact and work sheets. Click on the titles
on the right to learn more about…
Building Relationships
Trust – The Success Factor
The
Five I’s and How They Deepen Relationships and Results
Do
you have questions about raising funds among diverse communities?
Contact us through LEADline@CampaignConsultation.com.
Access previous issues of On-the-Go eTA by clicking on the title
at the right.
Building
Relationships
Raising funds in a community composed of diverse cultures can have
it’s own special rewards and challenges. It takes a great
deal of sensitive listening. If you are trying to expand your fundraising
approach to a broad audience you will need to take time to consider
what you know about others and what you need to learn.
Here are some approaches that may assist or prevent your program
from raising monies in diverse communities
As with all communities, these are generally accepted assumptions
that may not hold true for all minority communities.

Trust
– The Success Factor
You
gotta have trust first to involve anyone and especially diverse
communities. Trust is the number one success factor according to
a study conducted by The Amherst H. Wilder Foundation.
The study indicates that to build meaningful relationships with
diverse communities “trust” is the first imperative
above 19 other important success factors in building partners for
social change. Click
here to download a chart created from the Wilder Foundation’s
research. Pass around copies of the chart and
ask your Leadership Volunteers to choose which is the number one
factor for building partners, then brainstorm actions for building
trust within a specific minority community. Expect a robust conversation!

The
Five I’s and How They Deepen Relationships and Results
Trust is paramount to building relationship that leads to the natural
inclination of people to want to get involved and invested in your
program. The
Five “I’s” model shown
below can help you both build trust and investment in minority communities.
It is a helpful tool for leaders in the social profit sector who
wish to expand relationships with individuals in diverse communities.
Click
here to access worksheets to apply The Five I’s in your work
with diverse communities.
You will also find true life examples of how two social profit initiatives
built investment in their respective missions. A Resource sheet
is also available in the same download.

Let
us know
Have
you found other ways to raise funds for your program in diverse
communities?
Contact
us at LEADline@CampaignConsultation.com
(LEADline
is sponsored by the Corporation for National and Community Service
through its Resource & Fund Development Initiative.) We would
be happy to answer questions or to give you more support.
Thank you for your interest in On-The-Go eTA. We encourage you to
send
this and other issues of OTG eTA to friends and colleagues
who would benefit from the information. Also, if you’re on
information-overload, you may request email
removal. Otherwise OTG e-TA will be back
soon with another edition.

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