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| Dear “Unrestricted Funding” Colleague, Unrestricted funding, which pays for the electric bill and other ongoing overhead and administration costs, are further defined as ...
Organizations sometimes find themselves at a deficit in “keeping the lights on” since they may rely only on grants, which often do not cover expenses for organizational infrastructure. This issue of On-the-Go eTA will focus on how to find those necessary unrestricted gifts to pay the rent, electricity, computer, telephone, and other supplies and equipment that are essential to successful programming. Click on the titles on the right to learn more about…
Do you have questions about acquiring unrestricted funding support for your program? Contact us through LEADline@CampaignConsultation.com Access previous issues of On-the-Go eTA by clicking on the title at the right to learn more about annual fund campaigns and other information.
Donors who give increasing amounts of support each year to annual giving campaigns are likely, if cultivated correctly, to become major donors for unrestricted support. An example of careful cultivation to attract general operating support, is the case of David R. Haworth, who recently made an unrestricted gift of $15 million to High Point University in North Carolina. Previous gifts had always been earmarked for special projects. Often volunteer leaders, with the most intimate knowledge of the organization’s needs and its ability to manage its operations, give annual major gift support. They set an example that challenges others to give unrestricted support. Since there is an understandable desire to want to know the impact of an unrestricted gift, you can promote satisfaction by …
Who Gives to General Operating Costs? Each of the three main streams of private funding--individuals, businesses and foundations—has its own approach when it comes to asking for funds to keep your program running on a daily basis. In general, the larger the request, the more likely the donor is going to want to exercise control over how it is used. Cultivating a solid base of donors of smaller but regular gifts that can be counted upon year after year will ensure that your programs can operate with the necessary staff, space and materials that are needed to be successful. Here is a partial list of who gives and how they give.
Using the Internet to Solicit Unrestricted Funds For some individuals, their preferred method of communication is through the internet. There are several ways you can use the internet to reach these tech-savvy donors and raise unrestricted funds for your organization. They include…:
Fundraising through your own website by means of webpage appeals or email lists gives you the advantage of fast paced interaction with a donor. Just remember to keep your information fresh and respond quickly to donations just as you would with gifts received in the mail. The 48 hour turnaround for “thank yous” still holds, and an automatic email response lets the donor know that the gift has been processed appropriately. Keep the following in mind when you are directing people to your web page…
Remember that online fundraising is an additional technique, and works best when integrated into your overall fundraising plan.
Let us know Have you found ways to successfully raise unrestricted funds for your program? Contact
us at LEADline@CampaignConsultation.com Thank you for your interest in On-The-Go eTA, We encourage you to send this and other issues of OTG eTA to friends and colleagues who would benefit from the information. Also, if you’re on information-overload, you may request email removal. Otherwise OTG e-TA will be back soon with another edition.
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Details from above: Who Gives to General Operating Costs? (cont.)
The National ASK (Awareness, Skills, Knowledge) to Sustain Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 1998, 2002 The CNCS Resources Now! National Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 2005-07 ePhilanthropy Foundation at http://www.ephilanthropy.org
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